Check the Temperature

Messaging to meet the heat (or not)

Integrate weather data into your ad or just set your ad to change based on the temperature. In this example the ad for a coffee company's products update dynamically based on the current temperature at the frame location. If the temperature outside is cold, the ad changes to suggest a warm product, if it is mild the ad shows a neutral message, whereas if the temperature is hot the ad switches dynamically to cold drinks.

Each board can be set with a fallback ad so you can always get the message out.