Key on Sports Scores

Don't lose out even when the local team is 

Show ad updates dynamically based on the score of a current sports game . For example, if the home team lost, the ad changes to a deal, whereas if they are victorious the ad switches dynamically. When there is no game ongoing the ad can show a different message with the next upcoming game listed.

Each board can be set with a fallback ad so you can always get the message out.